SEOUL IN EUROPE · THE K-BEAUTY JOURNAL
Korean beauty, with a little more context.
Korean skincare, ingredients and beauty stories, explained by a Korean in Prague for readers across Europe.
Start exploring
Ingredients, products or trends: start with something you want to understand.
What do Numbuzin's numbers mean?
Get to know the lines without mistaking the numbers for a routine order.
What does PDRN's ppm number tell you?
Make sense of the concentration before choosing a serum by its label.
Why is a lip tint becoming a bag charm?
Meet Laneige x Matin Kim through Korea's playful bag-decoration culture.
Latest stories
- Silicone lip brush or bristles? Choose the edge you want
- Before buying an eyeshadow palette, count the jobs as well as the shades
- SKIN1004 Centella vs Probio-Cica: a watery layer or a richer one?
- Skincaring makeup in Korea: what the BB cream pitch changes
- Why a cooling shampoo can feel clean before you know how it washed
- Round Lab Dokdo vs Birch toner: what changes beyond the water source
- What Korean beauty award badges actually tell you
- Korean pack cleansers: one jar, two different washing habits
